November 23, 2014

Featured Posts

AMEX Foursquare

American Express and Foursquare on the path to justifying location based marketing

In June, AMEX announced it was going to partner with Foursquare nationwide to do some cool discount deals tied to check-ins at some national chains. Then they decided to help out small businesses with a Black Saturday deal. Consumers could: Link their Foursquare account to their AMEX card Go to a small business with the AMEX deal ($25 off if you purchase $25 or more with your linked card) Checkin on Forsquare Pay with their AMEX Get a $25 credit on their AMEX bill This was pretty … [Read More...]

Ruud Hein

The Hype of Location Based Services (LBS)

A great article was posted by Ruud Hein about the second coming of LBS (Foursquare, Gowalla, Yelp, ScoutMob, etc.). The underlying message is: don't get too carried away with the hype, we've seen this before. You should read the article for yourself, but one of the striking metrics provided was that 96% of people in the US do not use location based services. This is not to say that there won't be more adoption, possibly even rapid adoption, but businesses should not get swept away with overly … [Read More...]

Scoutmob logo

Scoutmob ROI

I finally got around to it... the ScoutMob ROI calculator! For the purposes of this post, I'm going to stick to the numbers and post-pone analysis for another time. ScoutMob ROI Calculator I've provided a link to the Excel ScoutMob Calculator which also includes a tab for the GroupOn calculator for comparison. Because they have different business models, it's not a one-to-one comparison, but it should give you an idea of how things shake out - one of the biggest conceptually changes is how I … [Read More...]

The Daily Beast

Getting noticed in the Facebook NewsFeed

The Daily Beast recently posted an interesting article about how they think the Facebook algorithm works to decide what information people see in their news feed. The article goes into a lot more detail, but there are a couple of guidelines that resonate with commone sense. The gist is: Get lots of people to interact with your profile - view images and videos, post on your wall, and especially comment on your posts. How you do this is a science in itself. Posting links is better than just … [Read More...]