September 19, 2017

Google Alerts Overview

Frankly, this is the first “social listening” tool I should have posted on. It’s super simple, pretty useful, and free. This 2-minute video tells you pretty much everything you need to know about monitoring what’s being said about your brand online with Google Alerts.

The steps are simple:

  • Go to www.google.com/alerts and login to your account
  • Enter in the keywords to use
  • Select what type of sources you want to search
    • News
    • Blogs
    • Web
    • Comprehensive
    • Video
    • Groups
  • Specify how frequently you want the search to run
  • Specify if you want results via email or Feed
  • Save

That’s it. The monitoring is activated and you can go have a nice cup of tea.

Let me know how effective you think Google Alerts are!

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