Frankly, this is the first “social listening” tool I should have posted on. It’s super simple, pretty useful, and free. This 2-minute video tells you pretty much everything you need to know about monitoring what’s being said about your brand online with Google Alerts.
The steps are simple:
- Go to www.google.com/alerts and login to your account
- Enter in the keywords to use
- Select what type of sources you want to search
- News
- Blogs
- Web
- Comprehensive
- Video
- Groups
- Specify how frequently you want the search to run
- Specify if you want results via email or Feed
- Save
That’s it. The monitoring is activated and you can go have a nice cup of tea.
Let me know how effective you think Google Alerts are!
