June 26, 2017

Trackur – Reputation Monitor Overview

Trackur is yet another social listening / reputation monitoring tool and this video provides a brief overview of what it’s all about. Overall, it’s not too bad, but I don’t think it is the great, low-cost solution I would still like to find.

What I like about Trackur:

  • It seems to do a good job of pulling tweets, which other free solutions seem to struggle with (for some odd reason).
  • The overall layout is easily navigable and easy to understand.
  • Trackur includes search of “media” sites, most notably YouTube.
  • It also includes search of blogs and online new articles… seems to do a decent job of that as well.
  • You can save searches for quick launch.
  • It automatically refreshes results every 30 minutes.
  • You can subscribe to saved search results through RSS … and email, but the RSS is super cool.
  • It indicates that sentiment is automatically determined, although my experience showed that all results came through as neutral. Maybe this is something they are still working on. I was corrected on this point. Sentiment is NOT automatically determined, but Trackur does allow the user to manually determine and specify this. Based on the effectiveness of other sentiment tools I’ve seen, this is probably better anyway.
  • The user can update the sentiment setting. This allows the user to override any automated calculation.
  • The basic package cost is inexpensive – about $18/month – and there is a 14 day free trial so you know what you are getting.
  • You can exclude specific records so they don’t show up going forward. (one of the bullet points in my next section was inaccurate on this point and has been corrected).

What I don’t like about Trackur:

  • The search filters are very basic. It doesn’t look like you can use more advanced search strings like “multiple words” OR “other words” What’s up with that.
  • Because of the limitations of the search criteria, there is a lot of garbage in the result set and no obvious way to remove irrelevant records. This shortcoming is compounded when you consider these results are sent to users subscribing to RSS and email notifications. I was corrected by the CEO… there is a red “x” the the right of the “Source” of each post that allows you to filter on a record by record basis. However, it looks like if you delete a record from a saved search, that record will be exclude from all future searches other than the saved search. From a practical standpoint about how this tool might be used, that probably isn’t a big deal, but it might be an issue in some cases.
  • There are some basic usability issues that are frustrating. If you play around with it, you’ll see what I mean.

What I’m on the fence about:

  • In order to be able to export results, the package price jumps to $88/month.

Trackur claims you can set up your first search within 60 seconds and I think that is actually pretty reasonable. If you are looking for a low cost solution, I would recommend you at least check it out and see what you think.

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Comments

  1. Andy Beal says:

    Hi Marcel,

    Thanks for taking a close look at Trackur. I’m glad to hear that your review overal is positive.

    Just to clarify a couple of things:

    1. You can remove any irrelevant result. Look for the red “x” next to any item.
    2. You can also cut down on irrelevant results by using the “Does Not Include” or “Must Include” filters.
    3. The sentiment analysis isn’t automated, but we do let users manually tag the sentiment of any item discovered.
    4. We don’t offer the CSV export at the Personal level as we’ve found that only our corporate customers find that feature useful.

    Thanks again and if I can answer any questions, please drop me an email.

    Andy Beal
    CEO of Trackur

    • Marcel Crudele says:

      Andy,

      Thanks for joining the conversation! I suppose you are using Trackur to monitor your buzz ;)

      I have corrected my post based on your feedback. I understand this is difficult stuff and appreciate you putting out a good solution at a reasonable price. While I have your ear, I have some requests I would love you to comment on (again, I know this is difficult stuff):

      Compound search - The example I used in my post looked for the exact match of “Steel Restaurant,” however, what I really want to search for is “Steel Restaurant” OR steelrestaurant so I can better capture twitter results. I know Twitter accepts this type of string, but it might be more of a challenge for the other sites you search. It would be nice, though.

      It would be great if you would open up your API’s. If I could create a number of different stored searches, manually “clean” them and add sentiment, then pull data into consolidated client reports (along with additional information from other sources), that would rock. Even more so, if I could access the full functionality of the Trackur engine so that I could embed the features in a suite of tools I offer clients, I would definitely be a happy camper. I’ve seen this need on a few projects and I don’t want to rewrite a social listening tool when there are people that already do it better, but the companies that offer API’s are either too expensive, only focus on Twitter, or just don’t do a good search job.

      Excludes should be limited to saved search. This is actually debatable, but for the applications I’m considering, I wouldn’t necessarily want to globally exclude results… just exclude them as they relate to a saved search. Related to my post, there is actually a Steel Restaurant in Atlanta and another one in Dallas. In the scenario that you want to monitor buzz separately for these two organizations (and with the understanding that you can’t rely on people to always include the keywords “Dallas” or “Atlanta” in their posts), I would like to set up 2 saved searches and clean each one separately.

      Thanks again for the response and I just noticed Trackur is based in NC. I like the idea of money staying in the region!

  2. Andy Beal says:

    Thanks for the suggestions and feedback.

    To get “Steel Restaurant” and steelrestaurant you would need to save two different searches. We hope to have an API in Q1, so that should help you have better control over the data.

    Cheers!

    Andy

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