September 19, 2017

The Huffington Post Complete Guide to Blogging – Book Review

Summary

Very good book for the beginner blogger written without any political slant (although there are references to specific political articles from the Huffington Post).

Review

Over the past few months, a number of organization leaders (including businesses) have asked me questions about blogging. What exactly is it? How do you do it? How does it help build a patron base? When you deal with technology every day, there is a tendency to forget where the rest of the world is in their understanding. In all of these cases, I recommended the person should read this book.

The Huffington Post was started by Arianna Huffington in 2005 and has grown to be a powerhouse in the blogosphere. This book, written by Arianna and various editors of the blog – is a very easy read and helps to explain what a blog is as well as how to get started.

Most books on blogging fall into one of two categories: 1) highly technical that discuss the mechanics of blogging or 2) grand discussions of how to do PR online (“it’s a new world of unparalleled opportunity, blah, blah, blah). This book strikes a happy medium and covers topics such as:

  • An overview of what a blog is and why they are valuable (in general terms)
  • Determining the subject area you will focus on
  • Determining your writing style. Blogs aren’t college papers and yours should match your personality
  • Gaining traffic to your blog
  • Building a community
  • Some of the technology options that are available

This book is not a highly technical book that tells you how to setup and configure your blog, but is a strategic guidebook that helps you determine if you want to blog in the first place. You can always go by WordPress for Dummies if you are inspired.

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