I just finished Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel that describes the growth of Twitter with numerous stories about how it has been adopted and used by numerous people and organizations. For local organizations, this might not be the best book, although for a more general understanding of Twitter I would recommend it.
Twitterville has a boat-load of stories about how Twitter is being used to reach target audiences. This includes heavy hitters like Dell, H&R Block, Comcast, American Airlines, and Zappo’s. There are also accounts of how government, hospitals, and individuals are discovering innovative ways to build communities.
Unfortunately, the stories related to small, local organizations using Twitter – outside of politicians – is limited to about 8 pages (156-164). Because of this, I would recommend this to local organizations if you are looking more for a resource that can explain the Twitter phenomena on a large scale than a strategy guide (there are 4 pages on getting started with Twitter in the Afterward, though).
This book is great for:
- Learning about the history and growth of Twitter
- Learning about the tons of creative ways people are using this seemingly basic technology
- Learning about the Twitter culture and how to behave