July 22, 2017

Trackur – Reputation Monitor Overview

Trackur is yet another social listening / reputation monitoring tool and this video provides a brief overview of what it’s all about. Overall, it’s not too bad, but I don’t think it is the great, low-cost solution I would still like to find.

What I like about Trackur:

  • It seems to do a good job of pulling tweets, which other free solutions seem to struggle with (for some odd reason).
  • The overall layout is easily navigable and easy to understand.
  • Trackur includes search of “media” sites, most notably YouTube.
  • It also includes search of blogs and online new articles… seems to do a decent job of that as well.
  • You can save searches for quick launch.
  • It automatically refreshes results every 30 minutes.
  • You can subscribe to saved search results through RSS … and email, but the RSS is super cool.
  • It indicates that sentiment is automatically determined, although my experience showed that all results came through as neutral. Maybe this is something they are still working on. I was corrected on this point. Sentiment is NOT automatically determined, but Trackur does allow the user to manually determine and specify this. Based on the effectiveness of other sentiment tools I’ve seen, this is probably better anyway.
  • The user can update the sentiment setting. This allows the user to override any automated calculation.
  • The basic package cost is inexpensive – about $18/month – and there is a 14 day free trial so you know what you are getting.
  • You can exclude specific records so they don’t show up going forward. (one of the bullet points in my next section was inaccurate on this point and has been corrected).

What I don’t like about Trackur:

  • The search filters are very basic. It doesn’t look like you can use more advanced search strings like “multiple words” OR “other words” What’s up with that.
  • Because of the limitations of the search criteria, there is a lot of garbage in the result set and no obvious way to remove irrelevant records. This shortcoming is compounded when you consider these results are sent to users subscribing to RSS and email notifications. I was corrected by the CEO… there is a red “x” the the right of the “Source” of each post that allows you to filter on a record by record basis. However, it looks like if you delete a record from a saved search, that record will be exclude from all future searches other than the saved search. From a practical standpoint about how this tool might be used, that probably isn’t a big deal, but it might be an issue in some cases.
  • There are some basic usability issues that are frustrating. If you play around with it, you’ll see what I mean.

What I’m on the fence about:

  • In order to be able to export results, the package price jumps to $88/month.

Trackur claims you can set up your first search within 60 seconds and I think that is actually pretty reasonable. If you are looking for a low cost solution, I would recommend you at least check it out and see what you think.

Google Alerts Overview

Frankly, this is the first “social listening” tool I should have posted on. It’s super simple, pretty useful, and free. This 2-minute video tells you pretty much everything you need to know about monitoring what’s being said about your brand online with Google Alerts.

The steps are simple:

  • Go to www.google.com/alerts and login to your account
  • Enter in the keywords to use
  • Select what type of sources you want to search
    • News
    • Blogs
    • Web
    • Comprehensive
    • Video
    • Groups
  • Specify how frequently you want the search to run
  • Specify if you want results via email or Feed
  • Save

That’s it. The monitoring is activated and you can go have a nice cup of tea.

Let me know how effective you think Google Alerts are!