The Daily Beast recently posted an interesting article about how they think the Facebook algorithm works to decide what information people see in their news feed. The article goes into a lot more detail, but there are a couple of guidelines that resonate with commone sense. The gist is:

• Get lots of people to interact with your profile – view images and videos, post on your wall, and especially comment on your posts. How you do this is a science in itself.
• Posting links is better than just posting text status updates
• Posting photos and videos is better than posting links