Scout Labs is a social listening tool that can monitor what people are saying about you and your organization. By defining searches, you can browse related:
It also tries to assign sentiment to these posts so you can gauge not only where people are posting, but if the posts are positive, negative or neutral. Additionally, you can share your workspace with your team (IT, PR, management, etc.) and manage team discussions.
While the initial value is monitoring social media buzz, Scout Labs’ tools make it easy to drill down to the source of the posts and engage authors directly to help build relationships.